TOYOTA

  In 1867, in the family of a poor carpenter who was born a boy. His name was Sakishi, and his name was Toyoda. Sakishi grew talented guy. in 25 years, he founded a small weaving workshop. In 30 years Sakishi Toyoda invented a mechanical loom.

  Having sold technology for 100 thousand dollars in 1925, the British company Pratt Bros. he was able to significantly expand and strengthen their business.

  He inherited his father's money Kiichiro Toyoda. which began to develop plans to create its own cars.

  In 1935 it was developed the earliest passenger car, the so-called model A1 (hereinafter AA) and truck Model G1, and in the next year AA model was put on the conveyor. In the same year the first cars went for export - four trucks headed north China. And next year the automotive division has grown into an independent group Toyota Motor Co., Ltd. This brief historical emergence of concern Toyota before the war.

  In 1947, in the post-war period, the company launched a series of its new development - Toyota Model SA, and after 3 years, in the time of the deepest world depression, the firm took the first and last protest employees. The outcome of this protest was a change in the internal regulations of the company, the sales department is now represented by an independent company - Toyota Motor Sales Co., Ltd. Despite this, after World War II, when the Japanese automotive industry, as well as others, are unprofitable, the company Toyota managed to get out of financial difficulties with minimal losses.

  In the middle of the century Taichi It (Taiichi Ohno) came up with an exclusive production process control technology ( "kamban"), avoiding a variety of losses - material, time, technical. The technology has been implemented in 1962 in all offices of Toyota, confirming its effectiveness and leading a group of Toyota to world fame.

  In 1952, the Group's founder died - Kiichiro Toyoda. By the time the company has already received its heyday. During these years actively create corporate projects of the company, analyze the market, supplemented by new models - was created by the car-road Land Cruiser, Crown, which is popular until now, and in the US states emerged concern Toyota Motor Sales, USA, carrying out supply Toyota models for local population. It is worth noting that the original supply of Toyota cars in America ended in a sad way, however, analyzed the reasons for the company Toyota managed to fix it.

  In 1961 he designed the car Toyota Publica - a small resource-car immediately won recognition. In 1962, the company released a million copies. In the 60s, the Japanese economy started to grow, resulting in growing and sales of products. The company were representative in foreign markets - in the West, East, and Africa. I pulled up and the US market - the Corona car, delivery of which is in the United States since 1965, instantly became popular, becoming the most popular among the exported models of Toyota. In 1966, the company will make its iconic car - Corolla, the world whose popularity is not lost so far, and, in addition, sign beneficial cooperation with the Japanese concern of Hino, is also a car manufacturer. Further, Toyota will continue to cooperate with the company Daihatsu in 1967.

  70 years entered the history of the creation of more businesses and a continuous invention of new technological processes, the introduction of low-end models in the functions originally intended only for exclusive models. Runs a series of new Celica Car (1970), Sprinter, Carina, Tercel (1978), Mark II. Tercel was the first front-wheel drive, among other Japanese brands. By 1972, 10 million copies of Toyota was produced. After going through financial difficulties and depression in the energy, saving on raw materials as a result of the Government's view of environmentally friendly production, has created an efficient exhaust system, improving the indoor climate in the company, beginning a new stage of its development.

  In 1982, the merging of the two firms Toyota Motor Co., Ltd. and Toyota Motor Sales Co., Ltd. the same group Toyota Motor Corporation. In the same year, started production of the car Camry. Now, no one had doubts that Toyota is a strong player in the automotive market, taking the bronze medal in the production of cars worldwide. In 1983, Toyota starts partnership with General Motors, and in 1984, together they begin to make cars in their American factory. While over the initial stage of construction of special platforms for testing vehicles Shibetsu ended by 1988. In addition, 50 vehicles under the Toyota brand was produced in 1986. Developed other cars: Corolla II, 4Runner and Corsa.

  The main novelty of the 80s considered the emergence of sub-brand Lexus, released by Toyota and intended for the premium segment. Prior to his appearance Japanese cars are considered to be the most affordable, small, resource-saving and low cost models; Lexus invention made adjustments in this presentation about cars. In the 1989 year, i.e. the following year after the creation of the Lexus brand, have been designed and put into production, and soon on the implementation of the following cars: Lexus LS400 and Lexus ES250.

  1990 entered the history of the base of corporate design department - Tokyo Design Center. In the same year in the Soviet Union for the first time the service center there. Toyota continues to gain global market, creating new offices around the world and improving the work of existing ones. In addition, the company continues to research and development of a technical nature; creates new representation Toyota System Research Inc. (Together with Fujitsu Ltd., in 1990 godu), Toyota Soft Engineering Inc. (With Nihon Unisys, Ltd., in 1991 godu), Toyota System International Inc. (With IBM Japan Ltd. and Toshiba Corp., 1991 in a year), and others. In 1992 he published Toyota Guiding Principles - a basis the group's activities, representation of the company's internal policies.

  In addition, it published the Earth Charter (The Earth Charter) - developments in the production of environmentally friendly cars. The concept of sustainability was important for Toyota; We used a variety of measures aimed at improving the environment, and in 1997 was marked by the release of Prius hybrid vehicles Toyota Hybrid System. In the future, hybrid engines also hit cars RAV4 and Coaster.

  90s are also characterized by the release of 70 million copies in 1991, and after 5 years already 90 million. In 1992, was created by Toyota Training Center in Vladivostok, signed an agreement with Audi and Volkswagen companies, and in 1995 there is a division of products into parts between Toyota, Hino and Daihatsu, as well as the development of innovative business solutions and production of a new generation of engines with a change in phase timing (VVT-i). The following year created the Moscow Toyota Training Center and produced four-stroke gasoline engine with direct fuel injection (D-4).

  A year later, a car developed Raum, and in 1998 the Avensis, as well as the modernization of the Land Cruiser 100. terrain popular car in the same year Toyota starts to own a controlling stake in Daihatsu. The 100 millionth copy of the Toyota is coming off the assembly line in 1999. 2000 remembered increasing popularity of car Prius, selling over 50,000 copies in its various markets and the modernization of the RAV4. 2001 marked the implementation of 5 million copies in the US market Camry. Last summer, the Russian representation created "Toyota Motor", and in the winter of that year, Prius implementation reaches 80,000 copies.

  Today, Toyota - the main auto manufacturers worldwide. In addition, it holds a leading position in the Japanese auto market, producing more than 5.5 million vehicles per year, based on the time it is about 1 car for 6 seconds. Toyota Group includes several companies involved in different activities. In 2002, Toyota became the participant of Formula 1 racing competition, which was for her a new achievement.


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