Hyundai

   The history of one of the largest automakers began in 1967, when Hyundai Engineering and Construction Company (Hyundai Construction Co., Ltd.), is most famous as the construction and shipbuilding company, has decided to diversify its activities, taking up the issue of cars. This was an organized unit of Hyundai Motor Company.

  By the way, with the pronunciation of the name of this brand has developed a real mess. As soon as it distorts not our people - can be heard and "Hyundai" and "Hyundai" and something that, frankly obscene. In fact, «Hyundai» pronounced approximately as "Hyundai", although for our latitude is allowed to be and "Hyundai" - so it is even the official advertising is called, because of the discordant in terms of the Russian language official naming. Incidentally, it translates from Korean as "movement with the times."

  The first cars produced by Ford Motor Company a license. In 1972, Hyundai entered the four South Korean companies, which were allowed to produce cars of his own design. The first car of his own design was the Hyundai Pony, which worked on the design specialists of Italdesign. The model went on sale in 1975 and was produced for ten years, after which it was replaced by the second generation Pony.

  The successful start, as you know, half the battle. The success with little Pony and provided Hyundai Motor development, prosperity and rapid growth. We began to appear very good and, most importantly, affordable model. Thus, the model Hyundai Excel (created on Pony replacement) has even been presented to the nomination for the title of one of the best products on the Fortune magazine, and has been the main criterion is very low for a car with such characteristics cost. Success in the lower segment of the market has allowed the company to start "climbing to the top", taking up more executive cars like the Hyundai Sonata. However, the manufacturer has always remained faithful and a small compact car, which still form the basis of his glory - the same Hyundai Getz, for example.

  In 1998, the absorption another Korean company - Kia Motors Corporation, resulting in a Hyundai Kia Automotive Group, made up and now includes Hyundai Motor. It is from this year began the formation of Hyundai as a global brand. Was reorganized, invested heavily in the development of new models commonly begins an aggressive advertising campaign. All this, in turn, allowed the company to become one of the world's largest automakers and the owner of the largest automobile manufacturers in the world.

  Another significant event is happening in 2000, when Hyundai Construction Co., Ltd. It separates itself from Hyundai Motor, making it an independent company, with its headquarters in Seoul. In the same year and created a strategic alliance with DaimlerChrysler, to form Daimler-Hyundai Truck Corporation - now that was to deal with trucks and buses in the Korean market. This union lasted right up to 2004, after which the Germans had decided to sell their share of the action and give up any business with the Koreans - not get along, so to speak.

  But despite all the friction with DaimlerChrysler in 2004, Hyundai Motor was able to enter into one hundred most influential and valuable brands in the world.


Like a page? Share in the social. networks:

Time Online